There are already too many skincare brands. Type in “blemish” or “acne” or “oily-skin” and you’ll get blasted with a billion results. And, somehow, all of them seem embarrassing. Silly. Not for you.
I felt the same.
I always had breakouts from oily skin, and once I aged out of the teen-acne world and needed adult products for adult concerns, I was left with shopping for women’s products at Macy’s or, God forbid, Sephora.
Nothing makes a man feel more out of place than standing in line at Sephora, waiting to check out. It’s practically traumatizing.
And this is the entire point: Men need skin solutions, but there is not one brand that speaks to them the right way.
Even the word “skincare” feels wrong, but a great scrub, a niaciniamide serum, and a daily hydrator are essentials.
Men hit the gym and there is zero stigma. There’s actually more of a stigma NOT to go. But having a regimen, one that actually works, with packaging that is elevated and designed, has a higher ROI, because it takes so little time for such a payoff.
Everyone that uses our regimen is surprised how big of a difference it makes. It’s no secret, it’s just that nobody took the time to speak to men like men.
This is the bottleneck of the industry, and this is what we aim to solve.
Thanks
Tony
Founder, Oak Bishop
